Essentially, The Analyst’s service comprises access to their research and insight articles.
In recent years, they have seen a lot of growth, and the previous website and branding did not align with their offering. We were tasked with commodifying their offering to present it as more of a ‘product’ rather than just a blog website. From concept through to completion we worked very closely with their team to achieve this.
Our deliverables consisted of:
– Initial research and requirement capture
– Analysis of existing use through advanced analytics
– Wireframes and concepts
– Marketing website
– System design & build
– Analytics integration with CRM
– Launch emailers
Our work with The Analyst is set to continue as we embark on an iOS app…