F3G is a group of companies that have been brought under one roof, meaning the website had to clearly and succinctly articulate their shared values, services and track record.
A key part of the task was to provide a platform that was visually engaging and helped introduce people to the new brand while explaining the variety of services and sectors the group work across. Furthermore, it needed to be easy to update throughout all content, which entailed a very comprehensive content management system. Brand guidelines were also created to aid the in-house team in keeping the brand message consistent going forward.
“As an innovative company F3G tasked us to produce something unique to introduce their brand to the market. Working closely with F3G to created and continually evolve the website is the key to its success.”
– Michael Avery