The Mayfair Collection

Two unique Mayfair residences, brought to market for the very first time by CBRE and the Grosvenor Estate.

Never having been offered on the market before, these two Grosvenor Estate properties due to fetch in excess of £120m called for something extra special.

Our first step was to build a luxury brand for the opportunity, for which we used a regal navy and gold colour combination, and a strong, clean monogram. We produced a hardback leather-look brochure, created from Wintan Palma navy material. A handcrafted pocket on the inside cover held a pullout leaflet telling the detailed history of the area and the Grosvenor Estate. The brochure was wrapped in a bespoke tissue paper, branded with the Mayfair Collection logo as a repeat pattern and sealed with a gold monogrammed sticker, and then presented in a custom slipcase.


20th December 2015