A digital strategy gives a clear vision of what you are trying to achieve online and will outline what is considered to be successful outcomes for your given target individuals.
Having a formal digital strategy is key for any company that takes the web seriously, and as digital specialists we are experts at consulting on the direction your company should take online.
When developing a digital strategy we start by exploring the business objectives, market conditions and key opportunities to your business online. In parallel to this we start a comprehensive benchmarking process, establishing the best in class digital propositions from your competitors and also some of the best functionality that we find from other industry sectors.
Finally we use persona planning, to explore the different needs and wants of the different target individuals, to plan the different content and functionality required for these to achieve successful outcomes. From there we develop and agree upon a clear vision from which all your digital communications (website, advertising, emailers, etc) will follow. This is your digital strategy.
This service is vital for medium to large organisations to ensure a clear umbrella of brands, identities and values are communicated, and also allow for future growth/developments.
It is essential that your brand reflects your values, beliefs and is strong enough to be future proof for any additional developments. Getting your brand right does not happen by accident; it takes insight, consumer knowledge and a spark of creativity.
The Looking Glass has specialised in corporate brand solutions for over 25 years, and has produced future proof brand identities since day one – many of which still live on today. Our consultancy services include brand rationalisation, brand positioning, brand guidelines and brand planning.
Having online/offline media experts plan and buy your advertising firstly ensures that the media you purchase is correct for what you are trying to achieve. Secondly it ensures you get better value for money, as we are able to pass on agency discounts to our clients.
As a full-service agency, The Looking Glass can ensure we plan the right communications mix for your business; we have no bias to a particular medium – just to the ones that work best for you.
With our experience comes our unique approach – we think of the people we are trying to reach as target individuals, not target audiences. This helps us achieve impressive results and maximise your media budget.
As a matter of course we make sure that every placement sits well within the overall communication strategy whilst also achieving the best results to maximise your ROI (return on investment).
Planning your communications mix as a whole ensures synergy between communications and more effective use of budgets.
The Looking Glass develops short to long-term comms plans, covering everything from one-off campaigns through to on-going customer relationship marketing.
Having an overall plan is essential to ensure that everything you do works towards the specific goals and objectives set, whilst it also brings objectivity to debates on media planning and buying.
TLG bring a fresh approach to communications planning that can often bring life back to stagnating marketing promotions.
This service is vital for medium to large organisations to ensure a clear umbrella of brands, identities and values are communicated and also allow for future growth / developments.
We have specialised in corporate brand solutions for over 25 years, and have produced future proof brand identities since day one – many of these still live on today. Our consultancy services include brand rationalisation, brand positioning, brand guidelines and brand planning. We have specialised in corporate brand solutions for over 25 years, and have produced future proof brand identities since day one – many of these still live on today.
Using our business analysis expertise as a way of getting under the skin of your organisation is key to us achieving great results that work for your bottom-line.
By getting under the skin of your business, The Looking Glass is able to solve real business problems and ensure we are working towards the right key performance indicators (KPIs).
TLG don’t lose sight that our service is to help you improve your success, and understanding your business helps provide the right solutions.
With over 25 years of experience working at strategic levels with our clients, we aim to give you the experience of an off-site marketing department.