A new investment portfolio management venture from highly experienced founders required a full scope solution to build their brand from the ground up.

Our first step was to concept the brand by gaining an understanding the market and Intrinsic’s specific objectives.

With that in hand, we created a logo and strong, modern visual style to use across online and offline platforms. The London financial market is a very traditional environment, and so a clean, contemporary website was designed and built as a crucial tool to set Intrinsic apart from the competition. A custom set of icons and illustrations lift the brand further.

This branding needed to be functional as well as visual, and the large array of offline collateral created was a real test of how well the style translated across complex legal documents

Add in a suite of stationery, folders and brochures and our work here is done… for now!


8th November 2015