Our first step was to concept the brand by gaining an understanding the market and Intrinsic’s specific objectives.
With that in hand, we created a logo and strong, modern visual style to use across online and offline platforms. The London financial market is a very traditional environment, and so a clean, contemporary website was designed and built as a crucial tool to set Intrinsic apart from the competition. A custom set of icons and illustrations lift the brand further.
This branding needed to be functional as well as visual, and the large array of offline collateral created was a real test of how well the style translated across complex legal documents
Add in a suite of stationery, folders and brochures and our work here is done… for now!