These are fully customisable systems that engage with your internal/external audiences, can provide bespoke information for each user and provide you with actionable insights through real-time reporting.
Our systems range in size and complexity, they include intranets, extranets, CRM systems, community hubs, internal discussion forums, drop boxes and more.
We use our UX and programming expertise to produce robust, secure and intuitive systems with clear, simple and compelling user interfaces. Our business analysis expertise is also key to configuring your system, it helps inform the system design and ensures real business advantages are gained by streamlining business processes.
Within all of our systems we include real-time reporting, this takes advantage of the data available to give you actionable insights that can give you tangible competitive advantages.
Email marketing is cheaper than direct mail, more effective, more measurable and allows for far greater personalisation. It makes sense to be using this on every level.
Email marketing is the most cost effective medium; we use it to develop stronger relationships, build loyalty and drive traffic to you website. From the moment we started using email marketing we realised the power it has as a communication channel, from direct response through to branding/awareness campaigns it delivers compelling results.
Email marketing works perfectly on the one-to-many model, however, it really comes into its own when you start to personalise messages, delivery times and even subject lines. The dynamic nature of this medium allows us to manage and maintain lists effectively, send targeted messages and even run split testing on anything from subject lines to time of day sent.
We are also able to report and give actionable insight like no other medium, we can even provide you with a list of the individuals who opened or clicked on your email (yes that’s a pre-qualified calling list!).
Image is everything. It can change perceptions, spark debate and bring your proposition to life. Quality, professional photography is one of the best ways to add value to your corporate communications.
As a full-service marketing agency, The Looking Glass has professional photographers in-house that ensure even our stock library selections are the correct choices for you.
We provide a number of options when it comes to sourcing imagery but always the preferred option is to have your own commissioned photography – this will give your brand its own bespoke style which your competitors will envy and find difficult to imitate.
Our photography services range in size and specification; we can offer it as an add-on to another service or as a service in its own right.
By using an agency that are professional UX designers you get accountability and measurability as standard and a team that never loses sight off the end goal.
User experience design (also known as UX) is essentially the design of a communication specifically to achieve a certain kind of experience/outcome for an individual.
UX is about affecting all aspects of the user’s interaction with the product: how it is perceived, learned, and used.
The Looking Glass uses this ethos in our website and system designs (intranet, extranets, CRM).
User profiles, journey planning and funnelling are all key aspects of UX design and are all vital to achieving key predefined successful outcomes or goals.
The tangible assets of UX are a comprehensive information architecture plan, a site map and multiple wireframes that layout the underlying grid system (that we design to) and key functionality of the website/systems key pages.
Quicker website changes, lower running costs and greater opportunities to be visible in search engines are the headline benefits of our CMS.
Content management is the broad term for a single concept – separating a websites structure/content from its design/branding.
We have our own bespoke system that allows you to update information on your website with a simple the click of a button. Many of our clients use our CMS to achieve different results, from simply adding news articles to changing images across their website. The flexibility of our system means we can content manage almost anything.
Our system has a specific focus – a clean, clear and user-friendly interface that is robust and secure. It oozes with technical excellence and yet this stays very much behind the scenes, as we understand that the reason you require a CMS is because you are not technical.
As experts in analytics and optimisation The Looking Glass offers solutions that not only achieve great results from point of delivery, but also improve after each and every visit.
Our e-commerce solutions range from product catalogues to shopping carts, accepting valid secure credit card payment transactions over the internet.
We have the ability to include product personalisation, integration with back-office systems and advanced e-commerce solutions that can support split orders and staged fulfillment from distributed warehouses.
Once a solution is delivered we ensure it is future proof by offering optimisation services where we test and optimise each step of your checkout process to maximise its effectiveness and profitability. It is this analytical approach to the design and build that will make your proposition successful online.
With our experience we also know there are many issues that may arise when embarking on an e-commerce project; because of this we provide assistance right from the outset. We advise at every stage (right back-office systems, fulfillment, payment gateways, etc) to ensure that you get the solution that is right for you.
Display material gets a lot of eyes on your messaging/brand and, if done correctly, can entice engagement with your proposition.
We strongly feel that when it comes to display material there is a lot of noise, be it from competing display material or the physical environment around which the communication is displayed.
With this in mind, we concentrate on getting the right message out in the right place, through our marketing communications strategy and our media planning/buying expertise, and tailoring that message wherever possible.
Whether you need display material for a retail outlet, a product launch, a conference or exhibition hall, we can ensure you’re making exactly the right kind of impact. From large scale 48 sheet billboards to free standing exhibition stands, The Looking Glass can offer the right solution to fit your needs.
A quality corporate brochure provides your clients with a unique opportunity to experience your brand in the palm of their hands.
Corporate brochures play a vital role in promoting your business and attracting new customers. Despite the digital revolution we find there to be a strong demand for quality printed material.
The production of corporate brochures is one of the key services The Looking Glass provides. We are experts with printed media, typography and corporate communication.
We approach each project with the same meticulous attention to detail, from copywriting through to the choice of paper stock, it is these details that ensure your brochure oozes with excellence and stands out from your competitors.
The Internet has now overtaken TV as the most consumed medium. It is therefore vital that you have a presence online and that it represents your company in the best possible light online.
The Looking Glass uses best practices in HTML/CSS and latest technologies to deliver powerful, dynamic websites that deliver results.
Furthermore, websites are now no longer viewed simply as an information resource; they are pro-active selling tools that deliver real business results/insight.
All of our websites follow some common principles – they are simple to navigate, have intuitive website architecture and are task/goal orientated. It ensures we are able to produce tangible results, actionable insights and visibility within search engines. We also plug-in a wide range of technologies in many of our websites, including content management, live chat, advanced tracking/reporting and our new visitor identification tool.
Directional media is also key to engaging with your target individuals, once a website is built you need to get people there. Our relevant services include SEO, Search Engine Marketing, social media, display advertising and many more.
Taking what you say and communicate seriously has a number of key benefits including improving enquiry rates and become more visible online.
Words add clarity to any message; they can set the context of an argument, anchor meaning, add detail, fill in the background, raise a laugh or simply stimulate a thought.
Most importantly they provide a clear call to action and can turn any communication into one that can attract enquiry.
The Looking Glass offers full copywriting services, from text-based advertising through to writing for the web – an essential component of any serious search engine optimisation (SEO) strategy.
With our expertise in both corporate and consumer communication we provide copy that ultimately achieves your objectives and delivers results.
The identity of a company is of paramount importance, defining who you are and what you stand for.
The Looking Glass knows what brands stand for, what they mean to others and how they reflect back to the individual. Developing effective and appropriate identity comes from our approach of getting under the skin of your company and your consumers.
We create the visual and verbal elements of the brand identity simultaneously. The story of the brand needs to be holistic and complete and be delivered in a simple and compelling way.
With our approach, experience and expertise we produce compelling identities that achieve standout in a crowed market place, whilst also standing the test of time by being future proof.
Presentations are where audiences are won or lost, we have the expertise to provide watertight professional presentations that work across a range of media.
The Looking Glass develops presentations for a range of clients, all with one thing in common – they are visually engaging, communicate clear messages and are completely watertight.
Using the latest software, and our creative flair, we deliver compelling presentations that are an extension of your brand. Rather than a rehash of Microsoft’s PowerPoint templates and animations, we use bespoke layouts and templates that provide professional results.
We work to deliver the best results on your chosen platform but we are also experts in producing soft and hard copies, guaranteeing consistency from presentation to handouts.